#adtech

FYI: LiveRamp study: identity errors cut campaign ROI 70%, killing profit: Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings. https://ppc.land/liveramp-study-identity-errors-cut-campaign-roi-70-killing-profit/ #Marketing #ROI #DigitalMarketing #AdTech #DataPrecision

One of the reasons data collection and user profiling have scaled so dramaticaly is that the underlying system is so difficult to see. Historically, online surveillance was forensic. Something happened, and investigators had to find out: Who posted this? Who visited this place? Who searched for this information? Who is connected to this account? As the pipeline between ad-tech corporations like Google, data brokers, commercial contractors like Palantir, and government agencies gets shorter, that starts looking like continuous, real-time access to what the public is doing online. The infrastructure built across the web over the last two decades allows these questions to be asked continuously and answered in real time, reporting to third party buyers: "A person at this location just searched for this." "This device visited these websites." "This account posted about this subject." "These people appear to be connected." Surveillance no longer has to begin with a known person, event, or crime. The system watches continuously, sorts people into categories, detects patterns, and surfaces whoever matches the criteria afterward. The folks at Tech Policy Press sat down for a great conversation the other day about this architecture, demystifying how DHS is using its newly minted $170 Billion budget to pursue deporting one million people every year. The harder the pipeline is to see, the easier it is to treat each step as harmless -- an ad tracker, a data broker, cookies, ISP tracking, analytics contracts, email scraping -- but together, they form a system in which ordinary marketing data is synonymous with continuous government surveillance. #privacy #surveillance #adtech #Palantir

"For journalism, activism, or domestic abuse situations, skip Windows and use Linux routed through Tor instead of a commercial VPN. A GDID doesn’t care which VPN you use, only that it’s still the same Windows installation. Microsoft only told the public about GDID once a court forced the issue." #BigTech #MassSurveillance #AdTech #BigBrother #Journalism #InfoSec #Privacy https://www.windowslatest.com/2026/07/10/you-cant-fully-disable-microsofts-gdid-windows-11-tracker-but-these-settings-limit-what-it-captures/

We track algorithms that generate domain names (RDGA). Now we're looking at one that generates the content. It's a strange collision of domain parking and AI generated nonsense.

A portfolio of parked domains, each with a wildcard DNS record and a backend that serves pre-generated AI content for specific keyword combinations:

• insurance.howtomakeasmoothie[.]com → "Why You Need Insurance When Making Smoothies"
• insurance.backsplashdesign[.]com → "A Guide to Backsplash Insurance"
• yacht.insurance.backpainmedication[.]com → a wellness journey involving sailing, spinal health, and coverage options

The subdomain labels are the content brief. The domain topic is the flavour. The result is grammatically sound, mildly persuasive, and reads like it was written by someone who has heard of both topics but has never encountered either. It's AI slop at its finest. The article on smoothie insurance confidently recommends coverage "for peace of mind." The one on backsplash insurance suggests you may need a specialist endorsement. Nobody proofread these. Nobody needed to — the target audience is a crawler, not a person, and crawlers don't find non-sequiturs suspicious.

One template, one analytics pixel (stats.computer[.]com), one CDN (images.computer[.]com) — repeated across what appears to be a large portfolio of parked-for-sale domains, each advertising itself for sale in the page header while the AI content quietly earns its keep.

Unknown subdomains redirect to the parking marketplace. Only the pre-generated keyword combinations serve content — "insurance" being the obvious choice at the CPM rates that keyword commands.

We're not flagging a threat. It's the technique that's worth noting as an indicator of where we could be headed. RDGAs generate domain names at scale to serve malware or evade detection. This applies the same logic to content. And the wildcard DNS backend is already exactly what you'd need for the next step: on-demand generation, where a query could produce a fresh AI-written page in real time. That capability exists now. It just isn't what's running here. Yet.

#dns #threatintel #threatintelligence #cybercrime #cybersecurity #infosec #infoblox #infobloxthreatintel #spam #adtech #rdga

The United Nations runs Google's ad-tech on its own website, without consent, while telling the rest of us to account for AI's footprint The UN demands AI accountability while running Google ad-tech, analytics and tracking on its own website - with no consent and a measurable, avoidable carbon cost. https://www.thatprivacyguy.com/blog/un-tracking-without-consent #privacy #gdpr #eprivacy #environment #tracking #un #esg #HumanRights #hypocrisy #adtech #ai

The Beast behind the Browser: Every Privacy Vulnerability in Chrome and How to Catch It A forensic reference to every client-side privacy vulnerability in Google Chrome — fingerprinting, storage tracking, header leaks — and how to detect each. https://www.thatprivacyguy.com/blog/the-beast-behind-the-browser #SurveillanceCapitalism #adtech #martech #cookies #privacy #eprivacy #law #forensics

Basis embeds Protected by Mediaocean for live AI verification inside campaigns: Basis and Mediaocean integrate Protected on April 14, 2026, bringing AI-driven brand safety, attention, and quality verification into live campaign activation. https://ppc.land/basis-embeds-protected-by-mediaocean-for-live-ai-verification-inside-campaigns/ #DigitalMarketing #BrandSafety #ArtificialIntelligence #AdTech #CampaignManagement

📺 https://peer.adalta.social/w/tjZXNByFL5Th6LF6S6orq2 🔗 🇩🇪🇺🇸🇫🇷 🔗 ℹ️

La transformation numérique des publicités est en train de perdre son efficacité traditionnelle.

#podcast #llm #digitalmarketing #adtech #targetedadvertising

📺 https://peer.adalta.social/w/pxyaN5FmqjyKor5wenk28y 🔗 🇩🇪🇺🇸🇫🇷 🔗 ℹ️

The rise of agentic buying and LLM visibility tools signals a fundamental shift in digital advertising’s targeting capabilities, rendering traditional precision methods increasingly obsolete.

#podcast #llm #digitalmarketing #adtech #targetedadvertising

Wow, seems the people farmers of surveillance capitalism have fully embraced scammer techniques now. Ran into this new flow on a number of sites just now (Indiewire, Variety, and RollingStone) delivered by the colossal douchebags at html-load.com who run report-error.com. They make it look like a browser error has occurred and then tell you to disable your tracker/ad blocker. To the asshole developers who built this for them instead of refusing: Fuck you for making everyone less safe. You dickheads are the problem. #surveillance #capitalism #surveillanceCapitalism #peopleFarmers #adtech #peopleFarming #BigTech #IWasJustFollowingOrders #reportErrorDotCom #htmlLoadDotCom #Indiewire #Variety #RollingStone

As of today: No social media for Australians under 16. Also as of today: Every Australian under 16 installs a dodgy gratis #VPN that spies on them and sells their digital lives to #adtech sharks. #SocialMediaBan #DigitalRights #AgeVerification #MinorsProtection