#webtraffic

· 1mo ago

Half of web requests are bots as agency CPMs climb 20%: Bots and AI agents now pass half of all web requests. Agencies report retargeting pools filling with non-humans and CPMs up 20%, while some brands want more. https://ppc.land/half-of-web-requests-are-bots-as-agency-cpms-climb-20/ #DigitalMarketing #AdTech #Bots #AI #WebTraffic

PPC Land

Half of web requests are bots as agency CPMs climb 20%

Bots and AI agents now pass half of all web requests. Agencies report retargeting pools filling with non-humans and CPMs up 20%, while some brands want more.

n_dimension @n_dimension@infosec.exchange

· 2mo ago

57% of all #webtraffic is now bots. https://www.cloudflare.com/press/press-releases/2026/cloudflare-introduces-precursor-one-click-behavioral-defense-against-modern-bots/

cloudflare.com

Cloudflare Introduces Precursor; One-Click Behavioral Defense Against Modern Bots

Built on one of the world’s largest networks, Precursor is the only defense of its kind to replace disruptive checkpoints to stop evasive bots without slowing down users

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