It’s incredibly annoying when extremists get mad at someone or some organization when they do the right thing because they didn’t do it earlier.
There is a time and place for pushback, but if you want even more people to start making the morally right decision, depraving those, who just now changed, of the positive feedback loop right after they make one good decision is NOT the way to convince them or others to follow suit to continue or to start making decisions that agree with you.