"The social media giant Meta partnered with controversial TV personality and cosmetics mogul Kylie Jenner for the design and marketing of an “entry-level” line of its widely criticized camera glasses late last month. The collaborative campaign quickly provoked a wave of public backlash over unresolved concerns about privacy, consent, and personal safety as surveillance technology rapidly evolves.
Based in the United Kingdom, the class-based activism group Everyone Hates Elon (EHE) visualized those concerns in a lenticular spoof ad that, based on where a viewer is standing, flips between a branded marketing photo of Jenner wearing a pair of Meta glasses and a black-and-white image showing a skeletal, X-ray version of her with the tagline “We’re always watching.”
The transformation element and the poster design appear to reference the politically charged sci-fi film They Live (1988), in which the main character encounters a pair of sunglasses that not only expose the extractive messaging of advertisements but reveal that humanity is being controlled, subdued, and exploited by a secret population of aliens masquerading as people. In the film, it’s later revealed that some humans have accepted monetary bribes to collaborate with the aliens."
https://hyperallergic.com/guerrilla-london-bus-ads-mock-kylie-jenners-meta-glasses-campaign/
#Meta #Rayban #SmartGlasses #Surveillance #Artivism #Privacy
