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@jensorensen@mastodon.social

2023-08-26 17:34 UTC

What if we branded environmentalism as "masculine"? #climatechange #climatecrisis #environment #gender

Replies (39)

  • @jensorensen@mastodon.social 2023-08-27 02:50

    Since this comic is generating a fair amount of discussion, I thought I would share an excerpt from my blog post about it: I’ve been wanting to write a comic for a while about how virtually everything is gendered, especially when it comes to political rhetoric. A large swath of the American electorate is, unfortunately, swayed by tough talk — however stupid — and a fear of being perceived as weak or "female." (cont'd)

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  • @schrockwell@mastodon.social 2023-08-26 17:43

    @jensorensen@mastodon.social My dad had a “Real men recycle” t-shirt and I think about that a lot.

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  • @corbden@defcon.social 2023-08-26 17:49

    @jensorensen@mastodon.social Seriously though, our side is terrible at branding and staying in control of the framing. This is spot on. I wrote a joke toot yesterday about how N95 masks stop the woke mind virus. It would be so easy to use their own beliefs to get them to act better.

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  • @NoctisEqui@mastodonapp.uk 2023-08-26 18:06

    @jensorensen@mastodon.social Funny but not exactly funny. Why can’t we all just be actively concerned people? Also exert our lives as humans over the fiction of the corporations which are killing us. I know cartoons are meant to amuse and politics are full of gendered nuance (more like sledgehammers) which is why this makes me somewhat uncomfortable. The whole hyper-masculine bit is a little too Fascist no matter who does it .

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  • @hirunatan@xarxa.cloud 2023-08-26 18:14

    @jensorensen@mastodon.social hahaha interesting proposal

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  • @jensorensen@mastodon.social Realtalk: the massive upsurge in truck and SUV sizes are are about fear. It's the bunker brutalism of the 1970s (which is what ruined brutalism's reputation, really), but this time vehicles. All these buildings became bunkers because the war generation was _terrified_ of the civil rights movement and 70s crime so every new building for a while there became just a bunker. This is the same urge, but it's vehicles.

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  • @jqmcd@sfba.social 2023-08-26 18:42

    @jensorensen@mastodon.social Wouldn’t work for the same reason that right wing comedy is never funny

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  • @DavidM_yeg@mstdn.ca 2023-08-26 18:51

    @jensorensen@mastodon.social That might seem appealing until we flip over the ‘masculine’ coin and see whats on the other, ‘feminine’ side; and then notice the repulsive mess sheltering in the dirt underneath all of *that*

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  • @hfinyow@mstdn.ca 2023-08-26 19:13

    @jensorensen@mastodon.social great idea. We need to get the rest of men on board if we want a habitable planet. Totally relate to the biking one. I bike in city traffic regularly. It is at least in downtown Ottawa, the fastest way to get around.

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  • @sb@mas.to 2023-08-26 19:21

    @jensorensen@mastodon.social nicely said and love this panel!

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  • @jensorensen@mastodon.social turning on the AC is for WEAKLINGS

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  • @jhamre@oslo.town 2023-08-26 19:42

    @jensorensen@mastodon.social I had this book once, "Meat is for pussies", which tried to label veganism new. How you also can be strong and a ultra-maratjon-runner or weightlifter or whatever and be a vegan at the same time. I even had a t-shirt. Wore it a lot and liked it. Now I'm ashamed of the sexism. I don't think using the machismo stuff helps.

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  • @alexch@ruby.social 2023-08-26 19:49

    @jensorensen@mastodon.social @Vincarsi@mastodon.social my small suggestion: rebrand green energy “UNLIMITED POWER” since it isn’t based on limited oil supplies

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  • @johnlogic@sfba.social 2023-08-26 19:55

    @jensorensen@mastodon.social Wouldn't it be even better to stop using the word "feminine" pajorattively? Instead, let's call the dumb Bubbas "inadequate". #feminism #GenderEquality

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  • @gazan@mastodon.social 2023-08-26 19:59

    @jensorensen@mastodon.social What if we didn't have to coddle inbreds?

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  • @Pineapple@toot.pizza 2023-08-26 20:03

    @jensorensen@mastodon.social On a serious note, I've actually wondered about something similar as a strategy for popularizing cycling but have come to the conclusion that it would just backfire and create/bolster toxicity and gatekeeping around transportational cycling. Which would actually hinder needed bicycle friendly infrastructure changes and ultimately hinder widespread adoption of cycling for functional transit. Because real men don't need protected bikeways and intersections. That sort of thing.

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  • @Mattherix@mamot.fr 2023-08-26 20:24

    @jensorensen@mastodon.social Reuse Reduce Recycle Renault (It's the only trucks bands, starting with R, I know. Sorry if it's not manly enough)

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  • @wakame@tech.lgbt 2023-08-26 20:36

    @jensorensen@mastodon.social Reminds me of my thoughts about "convincing conservatives/nationalists of renewable energy": 'Do you really want to use energy we bought from communists and muslims [alternatively: Whoever the far-right hate the most at the moment]? Solar energy: From the ["god-given", insert of religious country] sun that shines over our great nation [name of country] directly into our industries and homes ["the way god intended", insert if religious country]!'

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  • @glutto@mastodon.social 2023-08-26 20:50

    @jensorensen@mastodon.social Panel #3 doesn't need any branding. It's already completely accurate. 👍

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  • @jhmblvd@mastodon.social 2023-08-26 20:55

    @jensorensen@mastodon.social https://www.theguardian.com/us-news/2023/aug/24/republican-hopefuls-shrug-when-asked-about-climate-crisis-during-debate

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  • @jensorensen@mastodon.social Interesting idea. It's true, that attitudes towards climate actions & other forms of responsibility are genderized. Successfully "masculinizing" climate action might actually work...which is really disturbing, because the idea that in order to be respected, reason and ethics must be wrapped up in a package that is toxic, violent, misogynistic and founded on forming hierarchies for the purpose of picking on others. Which are not attitudes that deserve one square cm more room in any society that wants to call itself civilized.

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  • @che_tibby@mastodon.nz 2023-08-26 21:39

    @jensorensen@mastodon.social this will be the point we start getting proper ecoterrorism... :(

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  • @jensorensen@mastodon.social 🤣🤣🤣

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  • @birwin@mas.to 2023-08-26 21:42

    @jensorensen@mastodon.social I think it’s good to openly judge people play-acting manliness with rhetorical jujitsu. E.g. “Oh, you’re carrying a gun? I could never. I wouldn’t want everyone thinking I was a coward.” Some might say that’s manipulative, but what if I also believe it’s true. Whenever I see someone with open carry my first reaction is “what an ass” but my second is “what a wimp”.

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  • @Gladso@mastodon.social 2023-08-26 21:45

    @jensorensen@mastodon.social I love it!

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  • @JoMama87@mastodon.social 2023-08-26 22:23

    @jensorensen@mastodon.social great idea. It's the best way to get attention to anything and declare it worthy of time & money 🙄🙂 #patriarchy sucks.

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  • @sstrader@masto.ai 2023-08-27 00:05

    @jensorensen@mastodon.social They'll eventually brand it that way themselves... and then insist it's always been that way and we're just catching up.

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  • @fagg@scicomm.xyz 2023-08-27 01:17

    @jensorensen@mastodon.social no

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  • @RowinSpeez@mas.to 2023-08-27 02:49

    @jensorensen@mastodon.social The Amish finally being recognized for their alpha status lol

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  • @MegaMichelle@a2mi.social 2023-08-27 04:43

    @jensorensen@mastodon.social I want there to be ads for taking the bus, and they're in the style of those tough-guy truck ads, and they have pictures of buses driving around in the mud and it emphasizes how many horsepower it has and how it's the biggest thing on the road.

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  • @MsUppity@mastodon.social 2023-08-27 05:39

    @jensorensen@mastodon.social what if, in doing this, we simply affirm that we have nothing else to offer except their terms and a fight on their ground? Wielding their language rooted in harm and hoping that those few who are won in the manipulation will then use it for a greater good … Sure. What could go wrong? 🙄

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  • @danbrotherston@types.pl 2023-08-27 06:08

    @jensorensen@mastodon.social It's a more fundamental issue. It's toxic masculinity vs. masculinity. Unfortunately, toxic masculinity has been the brand for a long time.

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  • @nielsTFranck@mastodon.nu 2023-08-27 06:18

    @jensorensen@mastodon.social I feel seen. I’m the guy on the bike.

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  • @danielquinn@mastodon.social 2023-08-27 06:45

    @jensorensen@mastodon.social "Our Changing Climate" did a great bonus video on this topic just a few days ago. It's on Nebula though, so you may not be able to see it: https://nebula.tv/videos/occ-why-ecological-masculinity-isnt-enough/ Essentially the thesis is that toxic masculinity favours dominance and eschews collaboration & inclusion, so merely redirecting current forms of masculinity towards a better purpose isn't enough. We need collaboration & inclusion to fight climate change.

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  • @juliu@indieweb.social 2023-08-27 07:28

    @jensorensen@mastodon.social Tesla's Cybertruck seems to be that experiment.

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  • @jensorensen@mastodon.social brilliant.

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  • @iju@mastodon.social 2023-08-27 09:26

    @jensorensen@mastodon.social I hate that this makes sense.

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  • @jensorensen@mastodon.social 1, even tho this could play badly with my emasculation kink, I’m aware enough to not do that. 2, to convert Christian nationalists we can promote pollution as Satanic like Marduk’s utterly sincere song “Fistfucking God’s Planet” https://m.soundcloud.com/marduk-music/fistfucking-gods-planet

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  • @hellomiakoda@pdx.social 2023-08-28 05:56

    @jensorensen@mastodon.social mmm.... The toxic masculinity is still nauseating.

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