Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA.
Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
What do luxury audiences need from brand storytelling?
In my latest essay, I explore what Barthès teaches us about luxury marketing and the need for new modes of storytelling.
https://thenarrativeofpractice.substack.com/p/notebook-3-barthes-and-the-new-structures
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
You know what AI can’t do? It can’t make me gush like new running shoes can.
A new pair of running shoes is a form of magic, an experience in which you become transformed, uplifted, and removed from your every day into a space of pure, unadulterated play, exhilaration, and expressive movement.
What sits beneath all of this is something far more enduring—a sense of story and emotive impact that reveal a lot about brand strategy and the art of inspiration.
https://open.substack.com/pub/thenarrativeofpractice/p/notebook-no-2-breathing-narrative
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
In our latest Fashion Strategy Weekly post, we examine the Zara x Galliano collab through the lens of narrative strategy. Full article here: https://www.fashionstrategyweekly.com/p/galliano-and-zara-lessons-in-narrative
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
@desertsquare@mastodon.social You should be grateful! The AI tool spam hustle is annoying.
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
I love so much that Mastodon is not full of “use these 10 prompts in Claude to sound like a $10,000 a day brand strategist.”
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
I’m all for the shared joy in Maison Margiela’s latest “Joy” film with music by Max Richter on the occasion of their AW2026 collection. But the repetitive Insta and LinkedIn posts with the same images and roughly the same captions about the film are killing me. It’s like fashion social media is a repetitive PR news feed.
I’m actually writing a critical piece about Margiela’s narrative strategy so maybe it’s my own research that has done it to my feeds.
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
I just launched a small writing project called The Narrative of Practice.
It’s my personal notebook on narrative strategy, culture, and the practice of writing and thinking clearly.
Most strategy writing appears as finished frameworks. This space explores the earlier stage—where ideas begin as fragments before they become systems.
Notebook No. 1 is now live.
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
Yesterday @brycequillin@fashionsocial.host spoke w Madeleine Schulz at Vogue Business about #tech, #fashion, and Farfetch.
➡ “Farfetch’s current predicament is a sign of the company’s inability to innovate as it once did, experts say. At launch, Farfetch was a standout in a relatively nascent online luxury retail space. “José Neves recognised that luxury needed to move towards digital sales solutions and, in effect, converge with the rest of the retail market,” says Quillin.”
https://www.voguebusiness.com/story/companies/farfetch-wanted-to-be-luxurys-tech-backbone-what-now
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.
Welcome to the new FSW.
I'm proud to announce our new format and new approach for FSW. Since Miami Swim Week, our team has been hard at work to relaunch our site.
I'd love to know what you think!
https://www.fashionstrategyweekly.com/p/the-future-of-fashion-publishing
Co-Founder & Principal, It’s A Working Title, LLC. Content Strategist. Former Fashion Editor. Runner. PhD, Cambridge. Author, “Shelley and the Musico-Poetics of Romanticism.” Lives in Old Town Alexandria, VA, USA. Writes about #fashion, #luxury, #contentstrategy, #brandstorytelling, #web3, #sustainability.