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JEmphatically

JEmphatically@mstdn.ca

<p>She/her grandma, journalist, photographer, worrier, playlist-maker, environmentalist, introvert. Former tar sands PR, public servant and political organizer. Stop the genocide.<br />Signal JodyMacPherson.64</p><p>Profile pic of me, black-framed glasses, light brown hair, graying rapidly!</p><p>Header photo is of a robotic dragon belching out fire with a Hudsons Bay store sign reflected in the background. </p><p>Born: 319.65 ppm</p><p>About me: <a href="https://bluedotliving.com/the-shift-from-public-relations-for-fossil-fuels-to-environmental-reporter/" target="_blank" rel="nofollow noopener" translate="no"><span class="invisible">https://</span><span class="ellipsis">bluedotliving.com/the-shift-fr</span><span class="invisible">om-public-relations-for-fossil-fuels-to-environmental-repor

Posts

  • Post #4450792

    We&#39;re burning up. I&#39;ve spent so many summers in the Okanagan, such a beautiful, peaceful place. Fire has always been a part of the story, but not at the scale, frequency and ferocity we&#39;re seeing now. Politicians in Canada have decided to double oil and gas production using data centres, approve a major thermal coal mine expansion and declare a bitumen pipeline in the national interest. Smith and Carney are the reckless partnership we all feared, working together to ensure Big Oil...

  • Post #4404230

    I bought a small pop-up tent that lights up from the inside in different colours and my 5-year-old grandson loves it so much that he&#39;s been begging his mom and dad to come over to my place. We&#39;ve been &quot;camping&quot; now three afternoons, with fake campfire (real marshmallows have been consumed though), a raucous thunder storm soundtrack via Soundcloud (camera-flash-created lightning) and kid-friendly* ghost stories. *don&#39;t want to give him nightmares! We also added Northern L...

  • Post #4381819

    The Alberta NDP wants to hear where you stand on AI data centres. They are in St. Albert in Sturgeon County tonight (where Meta’s data centre is going) on a “listening tour” 6 p.m. at Red Willow Place, 7 Tache Street. I had questions about the tour…I’d like to say I received answers but I did not. And they backed out of an interview with me until after they finish their consultations. https://www.albertandpcaucus.ca/ai-data-centre-consultations #ableg #cdnpoli #AIDataCentres

  • Post #4364431

    Only about half of the data centre decision-makers surveyed said they were holding public forums or investing in local initiatives, while recent national polling shows that only 33% of developers are addressing grid reliability, and only 29% are responding to water consumption concerns. The report authors suggest “a disconnect between engagement efforts and community priorities.” You’d think data centre developers would pay attention to communities…but, no. I guess at least $64 billion, 18 st...

  • Post #4148119

    My 81-year-old Mom, who&#39;s a widow and has no current photo ID was rejected today when we tried to get her a photo ID card. She&#39;s been living in Alberta since 1978 and has no current passport. She had her birth certificate but because she changed her last name when she got married in 1964, they could not issue her an ID card without her marriage certificate. We did not know where she may have stashed her marriage certificate since she moved into a senior&#39;s residence three years ago...

  • Post #4140118

    “Hot people hate AI” - Photos from the Anti-AI protest in Calgary at the end of June. https://open.substack.com/pub/jodymacpherson/p/protest-featured-pokemon-llms-explained #protest #streetphotography #photography #AIDataCentres #AIDataCenters #ableg #cdnpoli #artificialIntelligence

  • Post #4116564

    A guy in Florida posts on Threads about the decline in visits to Disney World wondering why...he&#39;s inundated with Canadians (and others around the world) commenting about boycotting the state and the U.S. He ignores every one of those replies and likes only the ones that suggest it has to do with weather or prices or anything but Trump, ICE or MAGA. This captures the mindset of some Americans, I guess. They don&#39;t want to accept that perceptions of the country have fallen so low with t...

  • Post #4049432

    Danielle Smith says there’s no way Alberta’s oil and gas will be part of the trade negotiations with the US. Despite Carney’s statements that ties to the US are “weaknesses” that must be corrected, Smith is focused on “strengthening our trading partnership with the US, selling more energy in all directions.” “We are prepared to sell them more energy. We&#39;re prepared to sell them more natural gas. We&#39;re prepared to sell them critical minerals and make sure that we continue to sell them th...

  • Post #4024269

    Read my recent story about the Olds data centre/power plant controversy, if you haven’t already, and get caught up on some new developments… For example, Synapse has hired a public affairs agency and registered lobbyists in Alberta. Who are they and what government departments are they targeting? Behind-the-scenes of this story: Find out who didn’t answer my questions and who’s on-the-hook for 680 local interveners’ legal costs. AUC explains the process they use to figure out how much Synapse...

  • Post #4002559

    Priorities... #ableg #Alberta #healthcare #fossilfuels (from the Everything GP newsletter)

  • Post #4001999

    ICYMI: Trump is a human wrecking ball but even his damage pales in comparison to this… “The report paints a devastating picture of severe food shortages, price rises, migration, political destabilisation and possible war, resulting from the collapse of ecosystems, fuelled by the human-induced climate crisis and over-exploitation. Food shortages could result within five years.” https://www.theguardian.com/global-development/2026/jul/08/uk-report-ecosystem-collapse-national-threat-food-security...

  • Post #3998264

    There’s a vacuum of accurate information around AI data centres, and misinformation/disinformation is filling that void…to the detriment of local communities and governments. Canada’s Foreign Interference Commission said it was an existential threat to democracy. “What we’re seeing across all democracies, in Canada and across the world, is a high level of distrust in government, a high level of distrust in journalism and in public institutions.” But the federal government is lagging behind o...

  • Post #3972094

    RE: https://mstdn.ca/@JEmphatically/116931674609108584 Now with the YouTube link! Glubish: &quot;So the data centre is the digital refinery, the fiber is the digital pipeline. This is essentially a way for Albertans to benefit from their natural resources at a time when the rest of Canada is making it very difficult to build pipelines to move the hydrocarbons themselves.&quot; (Carney&#39;s MOU&#39;s and Major Projects promises don&#39;t even register...) #AIDataCentres #AIDataCenters #ableg...

  • Post #3868392

    Today&#39;s Alberta @ Noon on the CBC was a call-in show about data centres. It&#39;s not listed yet on the podcast page, but it was overwhelmingly negative callers. Someone needs to fact-check Nate Glubish because he tried to downplay the number of large data centres being proposed...1 or 2 is what he said and that is totally incorrect. WonderValley, Meta, Beacon AI, Crusoe, e-Struxture, Data District are all investing billions in data centres in Alberta according to the government&#39;s own...

  • Post #3845583

    One of my articles for The Energy Mix makes a cameo appearance in this excellent video by the Breach! https://youtu.be/kp_R1vja1bg?si=Gg6FhucXFhsuTJY4

  • Post #3811783

    The MD of Greenview council, which would be the location of Kevin O&#39;Leary&#39;s Wonder Valley, just deferred second reading of a new Disclosure Bylaw. No timeline for the bylaw to come back to council was decided. The vote was 9 in favour of deferral and one opposed. The purpose of the bylaw is &quot;to establish a formal and consistent process requiring Councillors to disclose certain personal, financial, and organizational interests that may reasonably be perceived to influence their deci...

  • Post #3795285

    I&#39;ve been reading reports...several of them...about data centres (of course!). What I discovered is coming out in my next article for The Energy Mix tomorrow. In the meantime, check out this excellent article that I was reading while writing my compiler story. &quot;AI is turning out to be more expensive for businesses than paying their workers. And that could be one of the many triggers that collapses the fragile economic edifice that the dreams of AI are propping up.&quot; https://pro...

  • Post #3788394

    RE: https://mstdn.ca/@JEmphatically/116909385851551481 And now the Edmonton Journal has quietly and totally rewritten the story, new headline even, and did not note the changes. Original article is here: http://archive.today/sPDOG This is highly questionable behaviour on the part of Postmedia. #media #cdnpoli #ableg #abpoli

  • Post #3770695

    Wow there&#39;s something very strange going on with this Edmonton Journal article: https://edmontonjournal.com/news/local-news/meta-sturgeon-county-olds-data-centre According to this article, the Olds website was a Meta project all along and the application has now been closed. It says the reporter confirmed it with AUC but the Olds power plant/data centre project is still listed on the AUC website: https://www2.auc.ab.ca/proceeding/30732 (may need to log in to see this?) Anyway, people i...

  • Post #3730194

    The US is now making Trump accounts mandatory for every child born there. The account is bundled with the application for a social security number, with no opt-out option. Trump has already taken control of the data collected from the account creation and probably the accounts themselves. So, with a $1000 investment on your behalf, you have to surrender the most personal data about your child to the executive branch of the government. It is scary to consider how that data and the money in...

  • Post #3726465

    I&#39;ve got a new article coming out tomorrow (posted overnight) and I could get into some trouble over this one... We had a robust debate about whether to run the story, but the editorial team is throwing caution to the wind. It relates to AI data centres and the electricity grid. I sat through a 3-hour session (and a massive slide presentation) to catch something that no one else has... Stay tuned. #ableg #abpoli #cdnpoli

  • Post #3725974

    Someone on Threads argued that I shouldn&#39;t have published the story until I heard back from AESO...with confirmation of what their own staff member said. If I waited to hear back from everyone who doesn&#39;t respond to my questions, I would never be able to publish any stories. Never mind that a senior person at the grid operator is quoted directly from a recording that anyone can watch (if they&#39;re patient) if they want to fact check my comprehension skills. Link provided. So to summ...

  • Post #3723728

    A very noisy Pedal Pub comprised largely of drunk men in cowboy hats storming through my neighbourhood screaming &quot;give us a smile&quot; at women walking by is definitely a Stampede vibe.

  • Post #3719294

    In Facebook-related news: Officials in Wyoming said a contractor for Mark Zuckerberg’s tech company, Meta, flushed bacteria-contaminated water into public sewers during construction of a controversial new AI datacenter. https://www.theguardian.com/us-news/2026/jul/08/meta-datacenter-ai-wyoming-water #ableg #abpoli #cdnpoli #AIDataCentres

  • Post #3719037

    While everyone is focused on Meta’s AI data centre, Alberta is planning to allocate an additional 1.6 GW from the grid to data centres…temporarily. And the regulator admitted in a publicly available engagement session with industry that it’s going to raise everyone’s costs for electricity. Facebook needs 1GW of power as soon as possible…AESO is freeing up 1.6GW to data centres that have plans to build their own generation…Just sayin’. Electricity bills for everyone will likely go up, demand fo...

  • Post #3675543

    There&#39;s a remarkably different tone in the first news release by Alberta&#39;s new Auditor General. I really hope people understand what is going on here... #ableg #abpoli https://www.oag.ab.ca/auditor-general-reports-progress-on-implementation-of-recommendations/

  • Post #3632307

    There&#39;s another oil pipeline proposal going to the Major Projects Office. A feasibility study to be done by the end of this year. This time to Ontario. Premier Doug Ford says he won&#39;t hesitate to do what the Alberta and Canadian governments are doing - in other words - it&#39;s going to be paid for by the government. An additional 500,000 barrels of oil/day to come from the oil sands and delivered to Sarnia for refining. And Ford also loves Danielle Smith. Couldn&#39;t stop talking ab...

  • Post #3630721

    Looking at the coverage of Trump&#39;s pressure on FIFA to reverse the Balogun red card ruling and the American media is significantly downplaying it while outside of the US there is outrage. There&#39;s definitely a shift in America right now. They seem to be getting more comfortable with the kind of thing they used to condemn when other countries did it. Tragic.

  • Post #3614326

    I&#39;m not sure how many know this but the Canada Pension Plan Investment Board (CPP Investments) is going big into data centres. CPP just announced it will invest US$1.75 billion (C$2.4 billion) to support AI Infrastructure, led by operator EdgeConneX. EdgeConneX (part of EQT) currently has over 90 compute facilities, mostly in North America and Europe. EQT is part of Sweden’s Wallenberg family business dynasty. As of late 2025 they controlled 35% of the Swedish stock market CPP also made...

  • Post #3609325

    Carney lied. (Smith did too) Now we can see how the Prime Minister operates and he&#39;s a lot like Smith. Shout out to @Chigaze@cosocial.ca who pointed out the original MOU wording to me...I had forgotten. #cdnpoli #ableg https://energymixweekender.substack.com/p/trust-broken