Sweden Herald - Latest Sweden News | Chinese wall of competitors meets Volvo Cars at Beijing Auto Show by Sweden Herald AI generated summary, Read the full article for complete information. Volvo Cars wrapped the Beijing Auto Show by highlighting the fierce competition it faces in China’s massive, increasingly electric market, where roughly 1,500 models—most of them new‑release EVs from domestic brands—dominate the exhibition. CEO Håkan Samuelsson explained that selling a European‑developed car assembled in China is no longer enough; Volvo must localise design, software and procurement through deeper ties with its Chinese owner Geely, creating “China for China” vehicles. Yet the surge of Chinese manufacturers, including newcomers like robot‑vacuum maker Dreame, backed by government incentives, intensifies pressure on Western automakers, echoing past challenges from Japanese entrants in Europe. The competitive landscape contributed to a 17 % drop in Volvo’s Q1 2026 sales in China to 28,330 units, even as sales of its electrified models jumped 116 % to 7,604. Read more: https://swedenherald.com/article/chinese-wall-of-competitors-meets-volvo-cars-at-beijing-auto-show #VolvoCars #HkanSamuelsson #Geely #BYD #Xpeng