🚗💰 The "Invisible" Costs of Driving.

I created this visualization for my PhD thesis to show that a car’s cost isn’t just what you pay upfront.

We have a habit of obsessing over the Purchase Cost (a single number), but ignoring the Lifecycle Cost (the reality).

You can find this figure and more in the full thesis (freely available online!). 🎓

#Research #PhDLife #ElectricVehicles #SustainableTransport #Finance #DataVisualization