Business | Californian sues Fashion Nova for early-morning promotional texts by Itzel Luna AI generated summary, Read the full article for complete information. A Californian resident has sued fashion retailer Fashion Nova, alleging that the company violated the 1991 Telephone Consumer Protection Act by sending unsolicited promotional text messages outside legally permitted “quiet hours” (before 8 a.m. or after 9 p.m.). The plaintiff, Charleen Shavies of Hayward, received eight texts between June and August—including one at 7:24 a.m.—that advertised discounts and linked to the retailer’s site, despite never having given permission or purchased from the brand in the prior 18 months. The complaint claims the messages invaded her privacy, caused nuisance, and seeks a court order barring future messages during quiet hours, as well as class‑action status that would cover anyone who received multiple promotional texts, at least one of which arrived outside the allowed times. The suit also cites a recent Indiana case in which Fashion Nova argued that the TCPA applies only to phone calls, not texts, an argument now being contested in California. Read more: https://www.latimes.com/business/story/2026-05-20/californian-sues-fashion-nova-for-early-morning-promotional-texts #FashionNova #CharleenShavies #TCPA