Over 50% of consumers plan to use AI shopping assistants.
Only 11% of retailers are ready to scale.
That gap isn’t about ambition.
It’s about foundations.
Fragmented data. Inconsistent catalogs. Systems built for pages, not decisions.
AI doesn’t work around that.
It filters it out.
Read The retailer’s survival guide to autonomous AI shoppers for a practical look at the foundations retailers need before autonomous shoppers arrive at scale: https://www.thoughtworks.com/insights/articles/guide-to-autonomous-ai-shoppers