I want to know what these people were thinking.

I was quite excited about this at the time and was looking forward to trying protein in cricket form. The few times I see them on the store shelf they were priced like exotic novelties and I was waiting for the price to come down to more plebe levels.

They had wanted cricket to be a mass market product as a form of protein that was eco friendly, not like beef, yet it was priced like a prime steak.

They had a plebe product at bougie prices and couldn't figure out why it wasn't selling.

https://www.cbc.ca/news/canada/canada-aspire-food-cricket-farm-9.7136152