Blood vs. tomato ketchup.
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Karthik S
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Communications strategy consultant. #personalbranding workshops. Connect with me for corporate workshops on #personalbranding.
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Joined May 08, 2017
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In September 2025, 8 months before PM Modi’s austerity call urging Indians to reduce gold purchases, Tanishq launched a nationwide campaign featuring Sachin Tendulkar: "Your Old Gold. India’s New Strength"!
I presume Tanishq simply used publicly available macro data that was hiding in plain sight. India imports 99% of its gold. 25,000+ tonnes of idle gold sitting in Indian households. Rising gold prices making new purchases expensive. All this data was available to every jeweller. 1/4
MEA missed a golden chance to get someone from Bajrang Dal to deny the Dutch PM's remarks and assert that minorities in India are perfectly safe.
"Satisficing (satisfy and suffice) is about considering a limited set of options, then choosing one that is good enough and move on to live our lives. Whether you’re searching for a dishwasher or a date, set a good-enough standard. Stop when it’s met. Save your cognitive resources for things that matter".
Realized that I have not read Homer's Odyssey, and may be lost while watching Nolan's film. Was looking for what to read to prep myself and stumbled on Stephen Fry's creative interpretation/retelling of Greek mythology via Mythos, Heroes, Troy, and Odyssey (4 audiobooks). Started Mythos today - loving it. The humor is typical Fry, and is terrific!
"Sanskrit has witnessed a quiet yet steady resurgence in recent years. Once perceived largely as a classical or liturgical language, it is now increasingly being approached as a living intellectual tradition—one that offers access not just to scriptures, but to philosophy, linguistics, literature, mathematics, and even environmental thought embedded in ancient texts".
This is an AI-generated video by agency WPP, celebrating the blazing arrival of Ilaiyaraaja with the Tamil film AnnakkiLi in 1976 - 50 years of Ilaiyaraaja's music. There is no doubt that AnnakkiLi was a musical trendsetter and Ilaiyaraaja a genius. But I have a fundamental disconnect with the narrative.
The film's central image (a working-class crowd frantically queuing outside a music store to buy a vinyl LP) is consumerist, individualist mythology grafted onto a communal, scarcity-era 1/5
This is possibly the most demoralizing and devastating news I have read in recent times. I hope both that 'man' and that landlord rot in hell/jail for the rest of their lives. And nothing changes for women (and that poor teen daughter) who are being treated as 'property' 😡
MAGA influencer revealed as AI-crafted by student in India, raking in thousands of dollars a month that he used to pay for his medical education! https://nypost.com/2026/04/21/us-news/top-maga-influencer-emily-hart-revealed-to-be-ai-created-by-a-guy-in-india/
Well-played, Asics! Nike recently caused a furore with their, 'Runners welcome. Walkers tolerated' billboard in Boston, meant for Boston Marathon. After adequate criticism online, Nike buckled and removed the billboard and replaced it with one that said, 'Boston will always remind you, movement is what matters'. But Asics noticed the opportunity and inserted itself into the conversation with a simple, inclusive message! Clever, timely.
Of course they are politically motivated, cleverly mixed deep inside 'fake news', 'AI generated news', 'national security risk', and 'threat to the sovereignty of India'... so that BJP has plausible reason to shut people who are critical of the party's continued misrule and corruption.
Like 'cow vigilante' in India, 'Trump loyalist' seems to be an actual designation people are vying for 🙄