Microsoft board room. A man stands up and motions to a slide deck on screen.
"After millions of dollars in research, we've come to an inescapable conclusion. What gamers want is... caps locks."
*Audible gasps*
"We found that 90% of their interactions involved nothing but conversations in all caps. Once we discovered that the rest fell into place."
"My God... The answer was in front of us all this time."
"Precisely Rob. So let me unveil to you our new console... XBOXDOOBIE69."