Having one of those days...
WARNING: I'm complaining. Entertaining, but still complaining.
tl;dr: If your company uses SDRs to do outbound calling to me, you're infinitely less likely to get my business than if you'd done absolutely nothing at all.
I understand that people have to sell and that SDR (Sales Development Representatives) is a real job and there are real consequences.
However, if you phone me - especially my personal cell phone number which one of you added to some system in the last year or so - and expect me to NOT put you on a permanent ban for purchasing, you'd be wrong.
Here's the thing. I average something like 6-7h a day in pre-booked tasks. And if I happen to be free, it's because I'm running from one to the next and my time is not about you. Due to the incredibly shit nature of some SDR enablement tools (I'm looking at you OutReach), your calls come in from a random assortment of numbers, often ones in my area code which I'm more likely to answer as it may be a doctors office or news about my seasons tickets to CFL Football or anything else other than a glitchy connection from your 200 year old wired earbuds connected with a paperclip to a VoIP stack engineered with only the finest Visual Basic code and you launch into a highspeed mumbling garbage pile of marketing words barely mentioning your own company name but being all chummy like we talk on the phone all the time because it's 1986 and you're my best friend and we're both standing in our respective kitchens talking on the wired telephone and yelling at our kid sister to stop picking up the phone and when you finally take a breath, I have to ask "who the hell are you, why are you calling my personal line, why do you think I have any interest in a fully interactive conversation with you, and did you do basic research on me or my company before you made this call?" The answer is always "more mumbling, I found it on ShittyDataAggregator.com, because you've finally solved the entirety of the problem space related to high density data centre racking, and no."
Yes, I'm a prima donna and I'm being a particularly whiny bitch today, but honestly - if you're calling someone with a CISO title, you'd best be prepared to have a conversation that captures their attention and happens when it's convenient to them rather than convenient to you.
Also, please review this excellent article from Mark Weatherford about how to engage with a CISO as a sales person. It's from 2018 but it is as valid today as it was then. Maybe even more so.
https://www.linkedin.com/pulse/10-rules-cybersecurity-salespeople-mark-weatherford/
Don't even get me started on SDRs that call me from companies that I'm already a customer of. You didn't take the two seconds to correlate the company name, let alone the fact that it's my signature on the Services Agreement before you called me to annoy me into buying your thing? Yeah. That's a great way to cause customer churn. Seriously.