Post #3888119
2026-07-17 15:09 UTC
EA head of advertising essentially says games should prepare in-game ads ahead of time and how that would benefit the industry.
In-game ads? Seriously? Claims of not breaking immersion with the ads seems rather unlikely. How are you going to fit an ad into my game that takes places hundreds of years ago?
Do you think in-game ads are inevitable? They definitely shouldn’t be in an $80 game. I spend that much and you want to advertise at me?
https://tech4gamers.com/planning-for-ads-during-development-ea/
Replies (1)
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@faithisleaping@anarres.family 2026-07-17 15:23
@Melezioh@mstdn.games Given that EA's cash cow is sports, it does actually make some sense in a kind of twisted way. They're trying to re-create arenas that exist in real life and that includes sponsorships. Right now, I think they mostly display BS placeholders in the places in the stadium where they normally have ads. If your hockey rink had actual Coca Cola ads around the perimeter, that's actually more accurate. 🙃