Post #1180256
2022-11-21 18:24 UTC
Replies (19)
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@owlislost@nerdculture.de 2022-11-21 18:33
@mmasnick Wow. Just wow.
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@bmp@hachyderm.io 2022-11-21 18:38
@mmasnick Yeeesh. I can't honestly say I'm surprised, but the complete gutting of the sales team is gonna make recovery *really* hard.
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@k_salberta@masto.ai 2022-11-21 18:38
@mmasnick In the comments: "Forgot another one: our analytics team is finding discrepancies between campaign data from the Twitter Ads API and the UI. Can’t figure out which is correct anymore since we don’t have a team." Anyone would pull their spend. Not even certain what they are getting for their $$!
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@bstacey@icosahedron.website 2022-11-21 18:43
@mmasnick "Our organic social and CS teams got dozens of screenshots of our ads next to awful content. Replies to our posts with hardcore antisemitism and adult spam remained up for days even when flagged." my surprised face: 😐
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@jeffjarvis@mastodon.social 2022-11-21 19:30
@mmasnick And yet, Elon is firing yet more sales people. Without sales people, no sales. Does he care?
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@msimoens@mstdn.ca 2022-11-21 19:26
"Interesting explanation from a decently large Twitter advertiser on why they've paused their ad budget on Twitter after keeping it running for the past couple of weeks. https://www.teamblind.com/post/i-told-my-team-to-pause-our-750kmonth-twitter-ads-budget-last-week-4dnbo1Ft 672000724” —@mmasnick https://mastodon.social/@mmasnick/109383192 #Twitter #TwitterFail #TwitterMigration
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@p4yback@infosec.exchange 2022-11-21 19:29
@mmasnick THIS explains why in the last few days I don’t see a single ad anymore. That along with broken links, comments that won’t load. It’s like watching a slow motion train wreck in real time.
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@antone@mastodon.social 2022-11-21 19:38
@mmasnick Of all the notable observations in that post, this stood out: “Ads UI is very buggy and login with SSO and 2FA broken…Campaign changes don't save.” This is the kind of failure 99% of users will never see; you have to be an advertiser who accesses the ad console to fully appreciate how certain critical pieces of the customer (advertiser) UX are crumbling w/o adequate engineering support.
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@david1@mastodon.world 2022-11-21 19:35
@mmasnick Other than the engagement part, he didn’t say anything new that others haven’t guessed. Brand safety problems, teams disappearing, and buggy software were all predicted by many people already. The article was a confirmation of what most of us suspected.
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@inklings@mastodon.world 2022-11-21 19:46
@mmasnick The bottom line is Twitter is bad for advertisers’ bottom line — and that is the one unforgivable sin.
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@TonyRenner@universeodon.com 2022-11-21 19:59
@mmasnick Because they want MAGA dollars?
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@tbapple@mastodon.world 2022-11-21 20:02
@mmasnick LOL 😂
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@ThatSteveGuy@mastodon.social 2022-11-21 20:26
@mmasnick They were saying months ago that Peter Thiel was pushing Musk to buy Twitter. The only reason I can see him doing that was if he wanted Twitter destroyed. Yes, Elon's trying to turn it into a conservative haven, but he has zero self-awareness, and is getting high off his own supply as he steers it into a ditch. Thiel knew he'd fail and he's fine with it, just as long as the site goes up in flames.
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@Ohiohawkeye@mastodon.social 2022-11-21 20:37
@mmasnick I’ve said many times that the only way to make any sense of all this is through the lenses of… a) Twitter failure = tax write off and/or b) Twitter failure = happy Saudis. If he wanted to run a successful business he wouldn’t do anything that he’s done the past few weeks.
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@samboy@mstdn.social 2022-11-21 20:31
@mmasnick Twitter is just a final link in a long line of big companies monopolizing Internet discourse, including MySpace, Facebook, and recently Reddit (Reddit used to have an open source version of their server). Hopefully, with Twitter users flocking to Mastodon nodes, we will come back full circle to where we were 20 years ago, when Internet communities were not controlled by big monolithic corporations.
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@Tinu@mastodon.social 2022-11-21 20:52
@mmasnick The comments. Just two turned me back to throwing my hands up at humanity.
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@websharte@nerdculture.de 2022-11-21 20:58
@mmasnick appreciate all of your posts. not clear yet how mastodon works in terms of likes. just putting it out there. that link above is very important as they won't be the only client with the same support story plus user goodwill does have perception value
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@redgiraffe@mastodon.scot 2022-11-21 21:26
@mmasnick really interesting post for #advertising sector and #communications - I’m telling all clients to get off now but some community and local government groups are understandably afraid of burning #PoliticalCapital to start again
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@nlarson830@techhub.social 2022-11-22 02:17
@mmasnick A comment there: "Who cares if ads are next to disturbing content" How does someone get old enough to post that and not encounter people at all ever.