'As fitness-conscious consumers turn away from processed foods, the industry is scrambling for new ideas, including nutrient-rich lollies and protein-packed tubs. Will they take the fun out of this summer treat?' https://www.theguardian.com/food/ng-interactive/2026/aug/22/ice-cream-future-pleasure-wellness-fads-weight-loss-drugs #foodhistory #glp1 #Magnum #foodfads
#magnum
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