Crikey | Why big tech has always been obsessed with hiding its shame by Ketan Joshi AI generated summary, Read the full article for complete information. The article argues that big‑tech companies routinely obscure the true scale of their environmental impact, pointing to examples such as Amazon’s claim of 100 % renewable power while fighting mandatory emissions reporting, and using Canberra Data Centres (CDC) as a case study: its founder Greg Boorer boasts that Australia can build world‑class data centres and still meet net‑zero targets by tapping “substantial unused capacity” in the power system and claims CDC is already net‑zero, despite the broader reality that the industry is imposing massive new energy demand on suburban fringes and relying on vague promises of future technological fixes to downplay the issue. Read more: https://www.crikey.com.au/2026/05/04/data-centres-carbon-emissions-meta-apple-amazon-microsoft/ #Amazon #GregBoorer #carbonemissions #climatechange #datacentres