Home - CBSNews.com | Ford CEO says company is focusing on making vehicles more affordable AI generated summary, Read the full article for complete information. Ford CEO Jim Farley told CBS News that making vehicles more affordable must be a priority for both the brand and the industry, noting that the average new‑car price has risen to nearly $50,000—about 30 % higher than in 2019—and that consumers are also facing sharply higher fuel costs. He said Ford plans to offer many of its upcoming models at $40,000 or less, including more affordable versions of the F‑150 and Explorer, employee‑price sales through July 4, and low‑cost leases of $399‑$499, while stressing the need for affordable parts made in America. Farley added that the focus should be on competing with the rapidly growing Chinese auto market, which emphasizes lower‑priced vehicles, and declined to comment on specific trade‑policy measures such as the proposed EU tariff increase. Read more: https://www.cbsnews.com/news/ford-ceo-jim-farley-auto-industry-vehicles-more-affordable/ #Ford #JimFarley #F_150 #Chineseauto #Americanmanufacturing