I work for a telecom.
99% of the time this was because the cost of the phone is built into your plan. There was a serious risk (and still is) of fraud whereby the phone is fraudulently ordered to an address, the phone physically swiped, the customer never pays, and the telecom can’t recover the phone or its costs. More basically, it used to be pretty hard to get money from customers who just stopped paying. You could get a €2000 euro phone for €500, pay that up front, and walk to the local guy with a serial cable who unlocked your phone for €20.
Theres a lot more protections, technological and legal, that have slowed this now, but the profit is still high enough that jumping through hoops like embedding an ally in the contact centre or intercepting couriers is still worth it.
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