As long as they keep selling the flash memory chips to drive makers, what’s the big deal? There are plenty of China-based companies which still make flash memory drives with a SATA interface using Samsung chips and at this point that tech is so mature that there really isn’t any great added value in terms of performance from getting Samsung SATA drives over getting some generic SATA drives with Samsung chips. It actually makes some sense that Samsung is focusing their consumer-facing device production in a higher performance protocol which is very well established now and were the device speeds are not constrained by the protocol itself, rather than in a protocol were the maximum speed of the protocol (600 MB/s) is actually what constrains the device performance since the memory chips themselves are capable of more.