@xotypeco I first ran across these kinds of reactions in the context of photography and illustration licensing (which is, of course, the model from which font licensing derives). People who had never licensed artwork before had trouble understanding why they had to pay more for additional uses or additional types of use. They’d paid to use a photograph in a magazine ad with a specific circulation: why did they have to pay again to use the same photograph in a brochure or on their new website?