"As the fediverse continues to grow and evolve, publishers are setting up shop in this new ecosystem. Some outlets have a fediverse strategy that complements their continued activity on traditional social media channels. Others have chosen to abandon traditional channels entirely in order to build a presence that’s more aligned with their values on the open social web."

https://medium.com/fedi-curious/lessons-on-the-road-to-reviving-journalism-via-the-fediverse-01b3748cacc5