@mmasnick @nilay_patel The line I liked was "And literally, we launched this thing one day ago. We’re going to have to figure a lot of this stuff out." They spent some time putting this together and thinking about its marketing, processes, etc. so Substack Notes didn't just spring out of Best's head like Athena overnight without any time to FIGURE A LOT OF THIS STUFF OUT. My guess is that what they figured out was they were going to deliberately ignore it.