@futurebird@sauropods.win @mattiebee@queer.garden coming from the print publishing world, all newspapers were essentially conduits for showing you adverts, and our magazines depended on adverts to exist, but at least the customer was part of the transaction, they paid to get the publication and accepted the advertising content even if they didn’t like it. With search, I’m talking about something significantly different - the early search was not at all structured to make money until some years later, then other find motors came along with pound signs in their eyes trying to structure a way to make money out of what was currently being given away free. Google was very much a latecomer to this. The initial search facilities were sort of done out of a hobbyist ‘do good for the world’ [1] ethos and they essentially strove to index or catalogue the whole internet in a manner that ‘tidied it up’ because the instigators of search were the sort of people that don’t like things not lined up and squared off and like it came off of a production line conveyor belt because that is the limitation of the acceptance of their mind’s perception of the world. They weren’t aiming to get rich out of it. Until… [1] which is bullshit, ‘give me adolation, I am your hero’ more like