@u0421793@toot.pikopublish.ing @futurebird@sauropods.win our magazines depended on adverts to exist I used to subscribe to a magazine, in part, because of the ads! For many years in the '90s, I bought Computer Shopper every month. It was probably 60% ads, but those ads would include the complete catalogues of a bunch of computer-part sellers. I have no idea how much it affected their editorial choices but I suspect it wasn't too bad because most of their ads were from diversified vendors. They could run articles about how the new Intel chips were overpriced garbage and their advertisers didn't care because it just pushed people to buy AMD parts (with similar margins) from them instead. I suspect that's much harder in some fields than others. A movie magazine will mostly carry ads for films and if you pan a film and the studio loses a load of money, they may not want to advertise their next production with you.