2026-08-06 14:35 UTC
Anchor text should help readers understand what they will find after clicking. It should not be treated as a quota to fill with exact-match phrases. Excessive repetition can make a backlink profile look unnatural and may reduce the editorial quality of the content.
Use a balanced set of anchor styles: (21/44)
Replies (1)
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@vccbizlp@privacysafe.social 2026-08-06 14:35
- Brand names - Page titles - Descriptive phrases - Partial-match phrases - Natural language such as “this technical SEO guide” - Occasional exact-match wording where it genuinely fits The sentence around the link matters as much as the anchor. Compare these examples: - Weak: “For SEO tools, click here.” - Better: “Teams comparing technical SEO workflows can review the agency’s guide to site audits.” (22/44)