2026-08-06 14:35 UTC
- Brand names
- Page titles
- Descriptive phrases
- Partial-match phrases
- Natural language such as “this technical SEO guide”
- Occasional exact-match wording where it genuinely fits
The sentence around the link matters as much as the anchor. Compare these examples:
- Weak: “For SEO tools, click here.”
- Better: “Teams comparing technical SEO workflows can review the agency’s guide to site audits.” (22/44)
Replies (1)
-
@vccbizlp@privacysafe.social 2026-08-06 14:35
The second sentence gives readers a reason to click and explains the relationship between the article and the destination page. It also avoids forcing a keyword into an unnatural sentence. A practical campaign should vary destination pages and surrounding language. If ten placements all use the same anchor and point to the same URL, the campaign may look mechanical. A broader asset map creates more opportunities for natural variation. (23/44)