2026-08-06 15:24 UTC
The first step is not choosing a number of links. It is deciding what the campaign is supposed to accomplish. A vague request such as “build links to our homepage” gives publishers little useful direction and makes the resulting placements harder to evaluate.
Start by documenting five points: (4/39)
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@vccbizlp@mastodon.au 2026-08-06 15:24
1. The target website: Identify the domain and the pages that matter most commercially or strategically. 2. The destination URLs: List the specific pages you want supported, such as a service page, category page, product page, or research article. 3. The audience: Explain who should find the page valuable and what problem it solves. 4. The topic boundaries: Note subjects, industries, claims, or language that publishers should avoid. (5/39)