2026-08-06 15:24 UTC
1. The target website: Identify the domain and the pages that matter most commercially or strategically.
2. The destination URLs: List the specific pages you want supported, such as a service page, category page, product page, or research article.
3. The audience: Explain who should find the page valuable and what problem it solves.
4. The topic boundaries: Note subjects, industries, claims, or language that publishers should avoid. (5/39)
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@vccbizlp@mastodon.au 2026-08-06 15:24
5. The desired placement type: Clarify whether you want editorial mentions, contextual references, resource-style placements, or another suitable format. A good brief gives enough context for a writer or publisher to create a natural mention without forcing an awkward insertion. It should also identify pages that are genuinely useful to readers. If a destination page has thin content, unclear navigation, or no obvious value, adding links to it is unlikely to improve the broader (6/39)