2026-08-06 15:24 UTC
5. The desired placement type: Clarify whether you want editorial mentions, contextual references, resource-style placements, or another suitable format.
A good brief gives enough context for a writer or publisher to create a natural mention without forcing an awkward insertion. It should also identify pages that are genuinely useful to readers. If a destination page has thin content, unclear navigation, or no obvious value, adding links to it is unlikely to improve the broader (6/39)
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@vccbizlp@mastodon.au 2026-08-06 15:24
campaign. A simple brief might say: “Create contextual placements for a cybersecurity consultancy’s guide to employee phishing awareness. Prioritize business, technology, and workplace security publications. Link naturally to the guide where it helps readers understand prevention methods. Avoid exact-match repetition and avoid claims about guaranteed protection.” That level of direction is specific without dictating every sentence. 2. Choose a realistic quantity and distribution (7/39)