2026-08-06 15:24 UTC
campaign.
A simple brief might say: “Create contextual placements for a cybersecurity consultancy’s guide to employee phishing awareness. Prioritize business, technology, and workplace security publications. Link naturally to the guide where it helps readers understand prevention methods. Avoid exact-match repetition and avoid claims about guaranteed protection.”
That level of direction is specific without dictating every sentence.
2. Choose a realistic quantity and distribution (7/39)
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@vccbizlp@mastodon.au 2026-08-06 15:24
The second step is setting the number of links. More is not automatically better. A smaller campaign with relevant placements, varied publishers, and useful surrounding content can be more valuable than a large batch that looks repetitive. Consider the following before choosing a quantity: (8/39)