NINE REASONS WHY YOU NEED TO INVEST IN A GOOD FONT — PART 1/9 Nº 1 — “Why do we even need a new font?” To any critics or skeptics, you can say “Just because we’re doing a redesign, doesn’t mean that we have to change the typeface. But, whilst we’re looking at the whole brand, it makes sense to review the font choice at the same time and see if it still fits?”. Full article: https://fontwerk.com/text/why-should-i-pay-for-fonts