NINE REASONS WHY YOU NEED TO INVEST IN A GOOD FONT — PART 6/9 Nº 6 — “Why should I pay for a font when you can get them for free?” When faced with the people who have purchasing power and make the decisions about budgets and cost, here’s how you could answer: “There’s nothing wrong with a free font but let’s not confuse ‘free’ with ‘fit for purpose’. We should choose the font that best meets and suits our requirements. If that solution happens to be free, then that’s great, but it shouldn’t be the only deciding factor.” Full article: https://fontwerk.com/text