If you built a company in the past decade you probably received advice from the Eric Ries classic: “The Lean Startup”. His new book, “Incorruptible” is more important. We’ve been told constantly how choices we made at @ThinkstCanary@mastodon.sdf.org are unique/non-repeatable. He shows otherwise. If you are building a cyber-startup, you should read this book. You will always be told that it’s too early to think about building a company that aims to do good (until you are told it’s too late). There are heaps of examples that just aren’t talked about as often.