NINE REASONS WHY YOU NEED TO INVEST IN A GOOD FONT — PART 8/9 Nº 8 — “The Font is too expensive!” When you’re standing in front of the Board, this is how you can answer that question: “Let’s not regard this investment in isolation. If we use the fonts for five years, they’ll cost us just a few Euros a day, and, in return, they will represent our brand every single time our audience or customers interact with them.” Full article: https://fontwerk.com/text