Post #51868
2025-12-11 07:25 UTC
Or the poor Italian guy Luca Armani, who registered armani.it in the early '90s for his rubber stamp shop.
He tried to keep his name in a lawsuit carried by the most famous Armani, and he lost. He also lost all of his money and his shop.
Replies (3)
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@mx_smith@lemmy.world 2025-12-11 10:48
Or Mike Rowe software.
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@BarneyPiccolo@lemmy.today 2025-12-11 12:26
People are debating the little guy vs the big guy, but it’s a problem when you name your company after yourself, and you share that name with a giant established brand. If you call your rubber stamp shop Armani, in Italy no less, you should expect confusion. Big companies don’t like confusion, and will pay to avoid it.
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@bluGill@fedia.io 2025-12-11 14:29
Details matter. In this case the guy shouldn't have kept the name. On the one you mention the guy should have. Of course in both cases I am lacking full information. It may be biased sources are giving me incomplete information and if I had all the information I'd change my position.