NINE REASONS WHY YOU NEED TO INVEST IN A GOOD FONT — PART 2/9 Nº 2 — “Our Logo says who we are, why do we need our own font?” The next time you’re faced with a skeptic or critic, here’s what you should say: “Our Logo shows who we are. Our typeface makes sure that we are heard and recognized, even when our Logo is out of sight.” OR “Our Logo is our stamp while our typeface carries and delivers our message.” Full article: https://fontwerk.com/text/why-should-i-pay-for-fonts