NINE REASONS WHY YOU NEED TO INVEST IN A GOOD FONT — PART 4/9 Nº 4 — “Our customers don’t buy from us because of our fonts!” Here’s what you could say to management: “No, our customers don’t buy because of the typeface. But every time they read something from us, our typeface communicates with them. Whether we want it to or not.” Full article: https://fontwerk.com/text