Post #3408590
2026-06-26 16:18 UTC
@pointlessone@status.pointless.one Apple primarily "absorbs" component price fluctuations with concentrated buying power and farsighted capital allocations, putting suppliers on notice about raising prices on them (lest they lose it on the other side). Long-duration contracts, etc. etc.
Yes, this is different, but Apple's still gonna be making 30% net margin on desktops and laptops. There was never a chance they'd be eating the cost because modern Apple is managed to the margin.
Replies (1)
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@pointlessone@status.pointless.one 2026-06-26 16:23
@slightlyoff@toot.cafe Precisely. RAM and storage cost increase ate too much of their 30% so they're raising prices.