Post #3348011

2026-05-05 07:31 UTC

@budududuroiu@hachyderm.io I didn't need any of that explained to me. Taking the piss out of someone for taking themselves too seriously is fine, in fact it's practically mandatory! That's not what the MAMIL acronym stands for though, and you yourself started this with the words "taking the piss out of middle aged people in Lycra". Claiming now that it's nothing to do with age or appearance when it's literally a reference to both (and nothing else) is clearly nonsense. It's just a tired old poorly targeted stereotype that we're better off forgetting. Trying to redirect the discussion to people who spend more on their bike and gear than you think they should isn't making you sound any better. If they can afford it and it makes them happy then why not? Focusing on the cost instead of the attitude you assume goes with it just makes you come across as a jealous gatekeeper.

Replies (1)

@budududuroiu@hachyderm.io 2026-05-05 07:47

@spacelizard@aus.social > That's not what the MAMIL acronym stands for though It literally is... > The term "Mamil" was actually coined in 2010 by – who else? – a Mintel marketing wonk, named Michael Oliver. His report found that this new market segment comprised ABs in their 30s and 40s, with a decent income, who read broadsheet newspapers (well, they did then; now they have the app) and who shop at Waitrose. And with that purchasing power, these latter-day yuppies-turned-bikies splash out on bespoke bicycles often worth several thousand pounds. It's no different to the meme that amateur road racing is mostly made up of dentists https://www.theguardian.com/commentisfree/2012/sep/11/mamil-middle-aged-men-in-lycra

Open ##3348012