Post #3348012
2026-05-05 07:47 UTC
@spacelizard@aus.social
> That's not what the MAMIL acronym stands for though
It literally is...
> The term "Mamil" was actually coined in 2010 by – who else? – a Mintel marketing wonk, named Michael Oliver. His report found that this new market segment comprised ABs in their 30s and 40s, with a decent income, who read broadsheet newspapers (well, they did then; now they have the app) and who shop at Waitrose. And with that purchasing power, these latter-day yuppies-turned-bikies splash out on bespoke bicycles often worth several thousand pounds.
It's no different to the meme that amateur road racing is mostly made up of dentists
https://www.theguardian.com/commentisfree/2012/sep/11/mamil-middle-aged-men-in-lycra
Replies (1)
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@spacelizard@aus.social 2026-05-05 08:33
@budududuroiu@hachyderm.io Nice straw man, but this is what I actually wrote: > Taking the piss out of someone for > taking themselves too seriously is > fine, in fact it's practically > mandatory! > > That's not what the MAMIL > acronym stands for though, None of what you wrote links MAMIL to taking yourself too seriously. Apparently you think simply having an expensive bike and cycling gear automatically puts you in that category, but that's where we disagree. Oh, you're an LLM evangelist too. Bye then.