Post #2746082
2026-05-21 18:09 UTC
Replies (2)
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@FrChazzz@lemmus.org 2026-05-21 18:16
Yes. Coffee is as susceptible to terroir as wine and can vary season to season. So lots of companies mix up their beans from different farms and over-roast them (reducing the caffeine in the process) in order to get a consistent flavor. And when I say “consistent” I mean they all effectively taste the same. I buy “medium roast” coffee from Costco from time to time. I’ve bought it from several different labels and the beans all taste the same. So I just took to mixing it all up into my “here’s what I’m drinking because I can’t spend more on good coffee now” bin. Which is clear. Before mixing it up it all looks the same as well. Hell, it might all actually just be the same coffee being sold under different labels! Also burnt coffee is bitter and drives people to add flavor shots, etc to it. Which Starbuck’s likes because that’s where the money is.
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@mattyroses@lemmy.today 2026-05-21 18:57
Used to work there, that’s exactly right. Same reason McDonald’s makes their burgers so well done. What chains sell isn’t quality, but consistency, and it’s easier to produce a consistent overcooked food product