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From Wikipedia In 1930, the Shell Oil Company offered Sanders a service station in North Corbin, Kentucky, rent-free, in return for paying the company a percentage of sales. Sanders began to serve chicken dishes and other meals such as country ham and steaks. Initially he served the customers in his adjacent living quarters before opening a restaurant. It was during this period that Sanders was involved in a shootout with Matt Stewart, a local competitor who had painted over a sign directing traffic to Sanders’s station. Stewart killed a Shell employee who was with Sanders, and was convicted of murder, eliminating Sanders’s competition.