Post #2333479

@marsidesino@typo.social @kai@typo.social These are great conversations to have and great questions to ask. No question that communicating this stuff clearly is hard. If “license a font” is confusing, “invest in a font’ or ”invest in a font license” is surely more so, no? Plus, a license is what the customer is buying, and they own it afterwards. It is not a commodity whose value is likely to fluctuate or reliably increase over time. “Buy a font license” really seems like the best balance of accuracy and clarity. To the extent it confuses, it causes the person to ask exactly the right questions! If they don’t know what a font iicense is, talk of buying one will likely provoke a useful response… What do you mean I’m buying a license? Aren’t I just buying the font? Explain!