Post #2266864
2026-04-10 12:46 UTC
@tezoatlipoca@mas.to If you look at google how advertisement is paid, you will understand that these sites are essentially only paid when you click. In some cases, only paid when you click and actually buy something, as a percentage of the transaction.
Therefore: the sites must follow you with an identifier, or they will not get the kickback. And they need the advertisement to be in your way, or you will not click and they will not get the kickback either.
Replies (1)
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@tezoatlipoca@mas.to 2026-04-10 15:27
@dl2jml@mastodon.radio But noone minded ads when they were passive. Hell, newspaper pages (beyond page 1) were sometimes 60+% ads; noone objected to this. Newspapers, radio and TV charged adverstisers based on how many eyeballs/earballs they knew their circulation reached. We need to go back to that model. I get that this doesn't allow targeted advertisement on a per viewer basis, but now the ads/paywalls are so aggressively intrusive, eyeballs bail entirely. I fail to see how the old way is worse.