Post #1570707

@ShadSterling @dijumx @grammasaurus @ErikvanStraten @SteveRudolfi Google is sure, that users move from classic search (and ads) to Gemini. When people ask for great sneakers, Google doesn't want to send people to random shops, that don't deliver the best experience. Google introduced WebMCP as an API that shops can implement so that AI-systems can use it for the user. This patent compares the performance of the shop to what Gemini can offer and uses, whats better: If the shop is better, the user is send away. It their own version based on MCP is better, Google will be the shop. So if you don't offer MCP your shop won't be shown by Gemini at all. And if you do, Google will prefer shops that give them affiliate money.