Post #1524272
2023-10-05 21:25 UTC
Despite its attractiveness, the particulars of joining Mastodon and discovering relevant people and content was difficult for a large portion of our respondents.
Finally, we report widespread differences in perception of both Twitter and Mastodon, with Mastodon being seen as safer, better for protecting privacy, and more in line with personal values, even among respondents that currently use Twitter more than Mastodon. (3/N)
Replies (1)
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@bkeegan@hci.social 2023-10-05 21:26
While our sample may be skewed towards those who felt strongly about changes to Twitter, these results imply that the migration from Twitter to Mastodon was driven less by re-building one’s social graph and instead was governed by other “push” factors. This could be evidence that the network effect-driven “growth hacking” strategies that dominated venture capital-backed platforms through the 2010s may be bumping up against users’ concerns about usability and safety. (4/N)