We’re kicking off a short nine-part series with responses to objections to a well-considered typeface. Let’s dive deep into the top objections to type that Agencies, Design Teams and Marketing Departments have to contend with. Some arguments are valid, yet others are often due to misunderstandings. All are easy to refute when you start regarding a typeface as a building block that is key to good organizational infrastructure and foundations of any brand. NINE REASONS WHY YOU NEED TO INVEST IN A GOOD FONT – Full article: https://fontwerk.com/text/why-should-i-pay-for-fonts